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#1
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What is CTR?How many ads can I run per adgroup?
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#2
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If you google it you can get a detailed idea from there.
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#3
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Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.
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