Google Strategy 2013

[Dietger]

If you want to rank well in Google, come up with a list of say 30 related keywords, and mix them with your brand name and naked URLs. The days of optimizing only one or two keywords are gone.

[Tristan]

Many people are upset because of Google penalizing over optimization, I think Google wants to make it fair to people who have quality websites instead of only rewarding people who only do SEO on their websites.

[Anatolie]

Better still, ignore SEO and focus on creating content on your website, then posting the link in social media sites like Facebook, Twitter, etc.